One of the requirements of trademark registration is that you prove that you are actually using your mark for the purposes of commerce. If your search doesn't reveal any similar marks, you can continue with the registration process. In addition to searching the USPTO's trademark database, you should search for existing trademarks in: If you're interested in registering a trademark, you should first perform a trademark search to determine if your desired mark is available or if your mark is similar to a previously registered mark. If you want to make sure you have exclusive rights to your business's branding, including your name, you should be sure to file a trademark registration with the United States Patent and Trademark Office (USPTO). A DBA name registration alone cannot prevent others from using your business name, and it may even be possible for another person to trademark your DBA name, meaning you would lose out on intellectual property protections. In most cases, registering a trademark is a good idea whether or not you already have a DBA name. Registering a DBA provides you almost no legal rights, but registering a trademark lets you stop other entities from using your mark without your permission. Trademarks can be words, designs, and symbols that you use to brand your business's commercial goods. If you register a trademark, you will have the sole rights to your mark. DBAs and TrademarksĪfter you've filed your DBA registration, its common to assume that you would have exclusive rights to your fictitious name, but in reality, you don't have any rights to your DBA name if it violates another company's trademark. A trademark, on the other hand, is a type of intellectual property registration that protects your business's branding. A DBA allows you to do business using a fictitious name, which is any name other than your legal name. Doing business as (DBA) registrations and trademarks serve two completely different purposes. trademark is important if you want to make sure that your business is legally protected.
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